There is a lot of talk on the web regarding Search Engine Optimization (SEO) and how, if you just do this one thing, you will be at the top of Google. If only it were that easy! In fact, I believe there are seven distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all seven. In truth, to get to all seven, people who are good at two of these need to actively develop the other skills. This takes time and effort and, if you are running your own business, do you really have the time to do this?
The seven skills that I believe are necessary for SEO work are:
Web Design producing a visually attractive page
HTML coding – developing Search Engine friendly coding that sits behind the web design
Copy writing producing the actual readable text on the page
Marketing what are the actual searches that are being used, what key words actually get more business for your company?
An eye for detail – even the smallest errors can stop spiderbots visiting your site.
Patience – there is a time lag on any change you make, waiting is a...
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