The Six Rules Of Copywriting And Design For Successful Ecommerce
What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems. If the site is selling something that people want, at a price they’re willing to pay, some simple copywriting or design adjustment can make a big difference.
So here goes – the six things you must do to give your ecommerce site a chance:
1. Make sure it’s obvious what the site is about. On your home page you need to spell out what your business offers in the clearest, plainest English you can muster. Don’t write huge blocks of text. People just skip them. Don’t omit copy altogether, because copywriting is central to any successful sales strategy. Four or five sentences, right in your visitor’s line of sight, should do the job. If you can’t sum up your offer in that many words, it’s not a good offer. Top tip: focus on benefits, not features.
2. Don’t be coy about cash. Once your prospects understand your offer they’ll want to know how much it costs. If you hide prices on an...
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