The Snowball Effect

| Total Words: 347

In my occupation as a business advisor, I see many business owners who struggle to make ends meet, try to do everything themselves, and ultimately they either lose business to the point they finally seek guidance or they end up out of business. Part of the problem is the inability to delegate but also lacking the knowledge to be aware that an investment now will reap greater rewards in the future if guidance is accepted and followed.

My husband and I have a friend who is in the automotive business. The rates are very good and the work ethic is great. We have been utilizing these services over two years and I promote it to all of our friends and business acquaintances. In the last few months, the business is very busy and they are having employee problems. Unfortunately, part of the outcome to the situation is the service has diminished to the point of no call backs on customer inquiries. This business is now affecting my credibility from a referral process. It has become a snowball effect:

Lack of service from business ~ Loss of customers
Complaints to me as the person referring ~ Affects my credibility
No more referrals from me ~ Loss of customers

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