What determines human behavior and in particular your eating behavior? I have yet to come across a psychiatrist, psychologist or physician who can answer this question, yet this is the most fundamental question if you wish to initiate lasting permanent behavior change. If you can not answer this question, how could you possibly expect to help someone make a change in there diet or insure permanent weight loss? How can you move forward if you do not definitively know what is moving you forward. What determines human behavior and in particular your eating behavior is simply information. Can you do anything in your life without talking to yourself or seeing a picture of what you need to do? Of course not! It would be a little bit like trying to read from a blank page. No information = no action!
The next question is: What are the components of this information? The components of the information that determines your emotional state and behavior are words and pictures. The next logical question then is how do you Recognize, Access and Change the information that is driving a behavior that simply does not work? This is where over 20 years of research and development come in...
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