Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger Kings line of chicken sandwiches.
The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a users input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan Get chicken just the way you like it.
There are more than a hundred commands the chicken will respond to, including:
Michael Jackson dance moves such as moonwalk
River dance
The elephant
Lay an egg
Walk like an Egyptian
Yoga
Rage
Spank
Taco Bell
Fight
When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonalds he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive...
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