It was easier when I was running EMJ, since I had built EMJ slowly over 25 years so people got to know me better as the company grew. At SYNNEX, I have a whole new group of people who wondered about who I was. Blogging was one way to bridge this gap.
I am a life long learner. Doing SYNNEX threw me into a huge and fast learning curve. Part of me wants to share and inspire people. Blogging was a natural way for me to do this.
From this experience I came up with Jim Estills Ten Rules of Blogging:
1. Have a theme. This helps attract readers. It provides a framework around which to blog. I chose Time Leadership as my theme. I have had a long interest in the use of time and published an audio book on time management. I am constantly looking for new time reducing ideas to add to my present material.
2. Blogging obligates you to do more blogging. It is just like writing a newspaper column. If you have a lot of people reading your blog, they expect to see new material. I blog about 5 or 6 days per week and occasionally skip a day, but not often. I now know the pressure writers on deadlines must feel.
3. Blogging is a two-way street. You must respond to...
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