Just a few short years ago hardly anyone knew what a blog was, but now, because they are so easy to set up and maintain, their popularity has blossomed beyond all expectations. Blogs are not just for ordinary people who wish to expound on their hobby or area of special interest. Blogs are for the smart small businessperson who understands the power of the published word online.
A blog can provide a low cost means of marketing online, a feedback mechanism for establishing your side of the story against someone spreading negative and potentially damaging things about you and your business, and a means of connecting and communicating with existing clients and potential clients. The purpose of this article is to explain these three main positive reasons why your small business needs a blog.
1. A Blog as a Marketing and Promotion Tool for Your Small Business
Small business internet marketing seems easy at first glance, but many have tried it and failed. Others have persevered, perfecting search engine optimization techniques, keyword density and linking strategies, which work for some but not always for others. They have followed the advice of every...
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