The Three Second Test for a Successful Website

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Websites Deliver Business
Most of us know how to dress nicely and speak clearly, right? The crazy thing is business owners spend thousands on driving and directing people to their websites only to have them arrive at a website that comes up short. Visitors are greeted by your online “salesperson” and its almost like your website has a five o’clock shadow, speaks in tongues, is difficult to understand, did nothing about wearing a pressed suit and doesn’t ask for the sale.

Sales Basics 101 The Three Second Test
Most sales training institutes will tell you that you have three seconds to capture the interest of your customers. In that time, they make a decision about who you are, how credible your product or service is and, ultimately, whether or not they will buy from you. Your website is no different. Your homepage should tell your customers what you do within that three seconds, and it should tell them at a glance. You need to quickly and simply tell your customers what you do in order to get them to stick to your website and move towards making an enquiry or a sale. Let me share some quick pointers on creating...

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