The Truth About Optimization – 6 Common SEO Myths Debunked

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The Truth About Optimization – 6 Common SEO Myths Debunked

Gaining good positioning with the search engines is one channel for increasing your online business but its not an end in itself. Your ultimate goal isnt higher traffic, but higher sales, and thereby, profits. Will Reynolds of SEO consulting firm, sheds some light on common misconceptions regarding search engine optimization:

Myth Number One: I have to submit my site to the engines to get ranked.

Truth: The search engines have advanced to the point that theyll find you on their own. Youre wasting money by paying a service to submit your name to the engines.

Myth Number Two: I need to optimize for ALL the engines.

Truth: There are only three search engines that matter: Google, Yahoo!, and MSN in that order. Google is by far the most important in terms of driving traffic. Nearly every other search engine feeds off one of these three, so if you do well in any of them, youll show up in the other engines as well.

Myth Number Three: If I use pay-per-click ads, I dont have to worry about natural rankings.

Truth: Up to seventy-five percent of users...

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