A marketing lead is the identity of a person or company who might be interested in purchasing goods or services. Its the first stage of the selling process. The lead may have a business associated with them. Free marketing leads often come from trade shows, advertising, or even rude, aggressive techniques like cold-calling numbers from your local phone book. Cold calls, incidentally, arent very effective.
Think about ityou dont know who these people are, what they need or want, and they arent at all aware of your product or service.
Contact information doesnt become a marketing lead unless and until the person behind the contact information has some specific reason why theyd be more interested in your product or service than the man on the street. In other words, you have to know something about them. What they like, and more importantly what they need, especially if what they need has something to do with what you do or sell.
If you drop the words free marketing leads in your search engine, chances are it will generate page after page of hits. Chances, are almost all of these hits will be pretty dodgy, ranging from Multi-Level-Marketing schemes (thats...
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