The vast majority of Internet sites are fully signed up members of the online affiliate program industry. It is a huge business based around an extremely simple premise, the simplicity is optimised by the continued success of the websites that have taken up the affiliate challenge. Wherever advertising appears on a site on the Internet it is almost exclusively part of an affiliate program. The affiliates are rewarded by sites for bringing in new customers or generating extra sales, with either a one-off payment or a percentage scheme. Many of today’s booming online industry owe a great deal to the success of their affiliates. Online shops, auctions and gaming sites have all utilised the affiliate programs to maximise individual sites visibility and to generate extra revenue.
Online gaming and more particularly the poker industry have been one of the largest benefactors of the affiliate program. Like so many of the online industries, poker sites have utilised the program to maximise their reach and to optimise their clientele. The affiliate programs work with sites commissioning other sites to host advertising. The poker site does not need to pay their affiliate...
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