Why domain names can be a good investment!
We have a number of generic finance related domain names and have recently added to these through the 14,000 investment in debtconsolidation.co.uk and the purchase of debtfree.co.uk.
It’s true that debt consolidation is one of the hottest terms especially in respect of PPC’s and we believe we will get free traffic from people guessing the domains when they are looking for debt consolidation or debt free i.e. people that are looking for debt consolidation will enter debtconsolidation.co.uk in the toolbar rather than searching for debt consolidation on a search engine. Both debt consolidation and debt free are amongst the most searched for terms on the internet and you would therefore expect a percentage of people looking for these terms to guess the domain. Many domain investors use the overture search rank as a key to the potential value of a generic domain. i.e. if a lot of people search for a term then a smaller proportion will second-guess what the domain name will be.
A good generic domain name can also help with search engine placement. Approximately 12 months ago debtconsolidation.co.uk used to be...
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