The War On Low Apr Credit

| Total Words: 429

The interest rate is definitely a key factor consumers consider before signing up for a credit card. This is especially true for those carrying balances, as a card with low rates will generate significant savings. Thus, MasterCard, Visa and other leading credit card groups are now competing in terms of varying low APR (annual percentage rate) packages.

The huge market for card shoppers has also made banks tie-up with card companies or set up their own card units. Based on figures from MarketResearch.com, corporate credit cards have now grown into a $500bn market in the US. The sector’s growth has progressed due mainly to increasing acceptance and demand for electronic transactions worldwide and a requirement among more US firms for corporate card use – offsetting the country’s recession and economic woes across many global industries.

As cards under such plans allow consumers to minimize the cost impact of a Christmas purchase or a holiday, credit card companies are giving users a wide range of attractive packages.

One such option is Citibank’s Citi Dividend Platinum Select card. The offering targets individuals seeking to transfer...

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