The Web gives you the ability to see and view your business in a new way. Some call it peripheral vision that makes you more aware of your surroundings. It is looking straight ahead while having the ability to be aware of everything outside your field of vision. To often business concentrate so hard on the same things day in and day out. The business owner may loss the ability to take a wide and long look at his goals by concentrating on center stage.
You want to be a maverick and start new trends. At the very least you want to spot a new trend in its infancy. A business owner can not afford to only see the problem and the same solutions over and over. He has to set his scope to a new view. By not having selective hearing and vision you can listen to the political, economic and technology that affects your industry. You look at the past and use this data to project the future growth of your industry.
Unconventional thinking is what is needed to build a maverick company. The skills that allow one to do that are launching wannabe entrepreneurs. Eventually the new web technology will help companies innovate and change the game. This technology should be intergraded...
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