The WHY and The HOW

| Total Words: 465

Worldwide, 11 billion pairs of shoes are produced each year. So, in terms of quantity, Vein is not a big player.

And thats a fact were proud of.

You see, we make shoes for exceptional individuals, like you. Men who value superior footwear.

Men who understand that WHY a shoe was made is just as important as how it was made.

At Vein, the WHY is very simple and clear we handcraft shoes that say everything you want to, without saying a word. The answer to how we do it is equally simple and clear it comes from over 25 years hand crafting the finest shoes for men.

For example, to create sleek lines and slim profile, 600 pounds of pressure must be applied to the leather in 2 dimensions. Yet to create the tightest curves and beautiful lines that are the signature of a Vein shoe, our craftspeople have learned how to apply 800 pounds of pressure on 3 dimensions. Only elite cobblers will take the extra time to do it, and invest in the specialised tools. We do it because it is what youd expect from Australias premier footwear designer.

You want shoes that really stand out. Yes, our new designs are eye-catching from any distance. ...

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