It seems counterintuitive that winter is the best time of the year to buy a new boat or personal watercraft. But those who wait until late spring or summer to make their purchase often are disappointed to learn that the new vessel they want is sold out.
According to Bryan Seti, national marketing manager for Yamaha Motor Corp., this is because when it comes to buying a new boat or personal watercraft, shopping early gets the best deals.
“This past year, we sold out of our best-selling WaveRunners [personal watercrafts] before the July 4 weekend and our most affordable WaveRunner, the VX110, was nearly sold out in June,” Seti said. “It’s harder for consumers to find a deal when supply is that low.”
Seti says that buying a boat or personal watercraft at a winter boat show will guarantee that you find the boat you want because dealers are motivated to sell.
“Our dealers are receiving their 2006 orders now and those units take up a lot of space at the dealership,” said Seti. “Dealers tend to get motivated when they see a crowded sales floor.”
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