Postcards can be more than just a note of wish you were here. It can be more functional and can carry on a great mission
Postcards can mean big things. But how are we to realize it when we dwell and we believe that the traditional way of doing it is the last viable recourse? What if that thinking is the wrong way of doing postcards?
In the past, postcards are used as an easy and brief way to communicate. Before, it was also considered as one of the affordable means of communication. Nonetheless, as the time evolves, postcards have developed a deeper mission that others have not yet realized.
The very reason why postcards may not be a big hit is that we overlook its purpose. It is mainly to inform and seize marketing potentials. It is not done primarily just to impress or entertain. Though, it can be taken as its secondary purpose. Why do we settle for a one-way benefit when we have the opportunity to double the impact?
How do they do postcards the wrong way?
1. Working on a clich. It is high time to work on new strategies. Do not stick to the abhorred and distasteful taboos in postcard printing. They must be buried like a hatchet. Try to...
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