Theres More to Marketing ROI (Return On Investment) than Meets the Eye
All too often people look at marketing ROI in terms of response rate: in other words, I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible. This is wrong think.
When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Lets say you spend $2,000 to get out a bulk mailing of 5,000 pieces and you get 10 calls as a result. Doesnt look like much. But of these 10 calls you close 6 and get immediate sales of $12,000. Thats marketing ROI! And thats not even taking into account the future sales to those 6 new customers. It could add up to hundreds of thousands of dollars.
The same simple mathematics apply to any other marketing efforts: radio ads, press releases or articles in magazines, print ads, yellow pages, web site, etc.
Obviously you need to keep track of response from each marketing campaign you do so that you can weed out unsuccessful campaigns and strengthen successful ones.
Case in point:
Jeff Lee, CFO of a very...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
