Like many of my clients, I am always looking for ways to speed things up – to produce more results with the same or even fewer resources. We probably agree on this. The key is certainly not about working harder; it may not even be about working smarter. But there are definitely ideas which work, and those ideas need to be uncovered. Often you can find them through analytical thinking. In my last article I discussed this: a process of asking deliberate questions, and in a disciplined, even rigorous way, coming up with answers. Asking and answering, that’s the analytical thinking process. Do it enough and you will likely come up with something useful.
But there is a whole other process, a “something” that goes on in the mind. Many people call it intuition. Others call it “gut feel,” or “tapping the universal spirit.” In contrast to rational, linear left-brain thinking, it is sometimes called “right-brain” thinking, synthetic, or holistic thinking. I’m going to call it unconscious thinking. What I mean by this cumbersome phrase is that this kind of ideation is based on removing the linear, rational,...
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