Third Generation Insurance Shopping Has Arrived!
Traditional insurance shopping was revolutionised with the introduction of online insurance quote systems, both through direct online insurers, and online brokers. For many years, this remained the only way to shop online for insurance, but did not maximise the full potential of what the internet really could do for the shopper. The 3rd generation of insurance shopping websites is now here, and it means great news for consumers.
The old days.
In the(bad) old days, people had to phone around various insurance companies to get quotes for their car insurance. This was a time consuming process, but due to the variations in insurance premium from company to company, very often it was worth spending the time on. Instead of going direct to insurance companies, many consumers preferred to use insurance brokers who would shop around for them. This in theory was great, except for one thing – different brokers could charge different rates for the same insurance products. To compare insurance, consumers still had to phone around a number of brokers, many of whom only worked normal day time office hours.
The...
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