Three Common Mistakes Many Authors Make Before Submitting Their Contents

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Three Common Mistakes Many Authors Make Before Submitting Their Contents to Article Directories

Article writing, submissions, publications and blogs are getting popular because with modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers.

Submission tools abound that authors and marketers can use to make the process of submitting their articles more easily. Though this is invaluable in getting the contents more exposure, it’s only half of the process.

Here are three common mistakes many authors make before submitting their contents to article directories:

1. Confusing the reason to promote the articles with the reason to write them.

In article writing, there are three key benefits in using them for promotion; branding, lead generation and promotion, which are all part of your optimization strategy.

But there is only one reason why you write an article, and that is to inform your audience. Your article must be focused on a topic to achieve the three promotion benefits because...

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