As a Clinical Hypnotherapist, I have helped many salesmen go from average to excellent. Sales is all about the subconscious mind. When I was in high school, I sold Kirby vacuum cleaners door to door, and I noticed something very interesting: everyone had the same basic sales presentation, and yet some of us (like me!) were making excellent money, and others were making next to nothing. What is the difference?
The Devil is in the Details
The details of our sales presentations were the only things that differedand sometimes those details are minuteeven undetectable. They might occur on the subconscious level or the salesman, or they might be things that the salesman consciously does in order to influence the subconscious mind of their prospective client. The point is that, if you have a proven sales presentation, the difference between being excellent and being a failure is all up to you, and the details of your delivery of the presentation. Before I give you these three ways to improve your sales presentation, I want to talk, just briefly, about the details that the salesman isnt even aware of. These details are a result of the salesmans subconscious belief that...
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