Three Ways To Start A Conversation And Finish With A Sale
Ditch your elevator pitch. Zap your infomercial. And whatever you do, keep your carefully worded, painstakingly developed, positioning statement to yourself.
They may make you sound clever, but your elevator pitch, infomercial or positioning statement dont exactly make for good conversations. Which is a shame, because last I checked, even a sales conversation is just that a conversation.
So what can you say to a prospect sitting across the boardroom table, or someone you meet at a networking event or the beach bum in the next chaise longue? How can you start a conversation in a totally natural, familiar way that doesnt sound like a sales pitch to the other person, doesnt feel like a sales pitch to you, and yet increases your chance of getting your next referral or making your next sale?
Unfortunately, there’s no such thing as a magical phrase or headline that will make the other person want to buy your product or services it just doesn’t exist.
What does exist, however, is an approach that will elicit interest from the other person so that he or she will want to engage you...
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