To prevent the risks of a promotion campaign for our products or services, I’m talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:
1. The desire of immediate success
Launching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from the base. It is obvious that we won’t succeed on the first try and it requires a little more time until we reach the proper speed. In some cases we get to wonder if our car is capable of such a task. It takes patience!
On the other hand, experts say that the only variable that influences the success of any marketing campaign is “the force of the message”. That’s why a campaign needs to be focused, faithful to the promoted message and you need to arm yourself with A LOT of patience.
2. Trying to reach a bigger audience then your budget allows.
Which would be the right option? To have your message reach the whole target group and to influence only 10% or to have your message reach only 10% of the targeted group but to influence all the...
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