Headlines serve the purpose of getting the attention of the reader. With a good headline, the reader gets intrigued to read the article, brochure, newsletter or ad. There are many techniques employed to produce effective headlines.
Create such a headline that it creates curiosity to the reader. This can be done by asking a provocative question or by making a seemingly outrageous statement in the headline. Using word play, alliteration and take-off on familiar phrases helps in creating eye-catching and amusing headlines. It is always better to avoid ambiguity as if the headline turns out to be difficult for the reader to read it is most likely that he or she may not read it at all!
The headline has to be coined in such a way that it provides an answer to the reader asking “What’s in it for me?” Mention the primary benefit the reader gets from reading the article. Maybe, you could provide a solution to a common problem through the headline. Always keep the headline as sweet and short as possible. The ideal length for headlines is seven words or less. This is because shorter headlines are punchier and easier to read.
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