Mail advertisements used to stuff mailboxes with companies using a numbers game in their advertising game. They would send out thousands of advertising pieces through the mail and hope to catch the right customer in the right mood to answer their ad. This was a costly venture to be sure, and more often than not the majority of the ads went straight into the trash. Then came SPAM and email boxes were littered with unwanted sales pitches from companies no one had ever heard about.
At first, it was just annoying, having to delete all those unread emails and over time most only looked at the address and if it was not one they recognized, it was deleted. Unfortunately, they may have been missing some good deals, but a few bad apples ruined it for everyone. It has also made it difficult to target specific groups with information they may actually be happy to receive.
Back in the bulk mail days a customer could specify specific areas into which their mailings would go, learning that sending out 100 targeted mail pieces with a 20 percent return was much more cost conscious than sending out 1,000 pieces with a one percent return with the prospect of actual purchase ranging...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
