Google Adwords program had another look earlier but was discontinued because its basic idea was to pay per impression. That did not guarantee traffic to the advertiser and was not so popular.What an advertiser want is highly targeted traffic and the best way to achieve this nirvana of the internet world is to learn and implement the right marketing strategies from the start. But ultimately the success of any online business relies on getting the traffic it needs.
If you look at some of the ads on Google and learn from the ones that made you want to click on their link. Now you can create ads with a text that matches the exact keyword phrase for which people are searching. The available keyword tools makes it easy for you. Also, one reason many people like a home based business is because it allows them to operate on a small budget, and Google Adwords now offers a way to place online ads within that budget.
Any online business is doomed to fail without traffic. But simply selecting a few good keywords and paying a high cost per click rate is not going to keep you in business very long.
The optimal goal is to find keywords that have relevance to your product...
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