Success is based on persistency and consistency – not magic – says entrepreneur, coach and author David Mason, who offers his insights for taking your business to the next level, helping small business owners who want simple to use tips and hints to grow Big Profits.
The fear of making a mistake is a HUGE obstacle that keeps many consumers from opening up their wallets. That’s understandable. We all hate to be wrong, especially when it comes to making a purchase. Offering a guarantee of satisfaction means that there’s no chance that the consumer can go wrong.
The idea of “risk reversal” takes the pressure of the client and puts the risk on you. The prospective buyer doesn’t need to hesitate before making a purchase because “your money will be cheerfully refunded in full” means that there’s absolutely no risk. Just reward, and plenty of it. The guarantees below can be easily adapted to any business or product.
Guarantees – Another “Top 10” List
1) SEND NO MONEY NOW. If at the end of 14 days you decide not to keep the book, simply return it without obligation.
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