What would happen if? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you.
Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation. Not to mention, all keyphrases are not the same, and all sites are not the same. In addition, this experiment takes no account of link popularity, which is a huge factor in achieving high rankings. With that said, let me show you how I took the home page of one of my sites – that didn’t even rank in the top 50 – and caused it to rank in the top 10.
First of all, I’m not a big fan of checking rankings on a regular basis. I don’t run ranking reports for all my sites to be sure they are all in the positions I want them in for every given keyphrase. I’ll do it from time to time...
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