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Recent studies have shown that 80% of visitors to most sites leave in under 8 seconds.
Here are some reasons why:
1. Consistency
It seems like such an obvious concept but it’s frequently overlooked.
You need consistency between the call to action in the ad that brought the visitor to your site, and the landing page they visit.
If the visitor can’t find what brought them there immediately, they’ll look somewhere else. How do you feel when someone offers you something to get your attention, then gives you something else in return?
Be consistent with your message and turn visitors into paying customers by giving them what got them there.
2. Too Many Distractions
Remove all...
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