Top Ten Questions to Ask YOurself When Selecting Your Target Market
Target Market is defined as the group to which you aim your marketing efforts. The more clearly you define and understand your market, the better you can market directly to that group. Talk their language, answer their problems, and show that your really get them and they are more likely to do business with you. Just because you market to one group however doesnt mean you have to turn away business from another group. Your product or service may be appropriate for many groups but your marketing will be more effective if you market directly to one at a time.
1. What are the demographics of my market? What are the measurable statistics that I know about my market such as age, income or occupation?
2. What are the psychographics of my market? What are the lifestyle preferences of my market? Are they all music lovers, golfers, or condo owners?
3. Is this a group I enjoy working with and/or find fascinating? If I have to spend a lot of time with this group will I be bored or repelled by it?
4. What kind of connection do I have to this market so I know it well? Am I part...