Trade Catalogs and American Advertising

| Total Words: 369

The 19th century was the year of trade catalogs. This era saw a revolution in the business and industrial history as reflected in these trade catalogs. The Industrial Revolution evident in this century was a major force in the modernization of the business industry. Aside from new methods of producing goods that brought down its prices, even making luxury items available to ordinary people, this period as evident in the catalogs began offering goods and services to customers in addition to traders. The growth of trade catalogs in this period has provided a distinct way of life for all people both at home and at work. These catalogs even brought traces of development that changed the life of all Americans and brought in a modern lifestyle.

But what are these trade catalogs? Trade catalogs are generally similar to the retail catalogs existing today. They describe and illustrate business products and services. With trade catalogs, it is possible to understand clearly the market for goods and what is actually available for sale at a given period. But just like the catalogs that are produced today, trade catalogs were also intended to be used and thrown out eventually. But...

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