In todays world of the web it is interesting to note the massive differences that have occurred even in the last decade.
At the ripe old age of 41 I am fortunate enough to have grown up, along with my business partners, having known the old business world and being able to embrace the new.
When we had our first major foray into the business world through our original company, Nexxus (UK) Limited In 1995, we tried to avoid all the pitfalls of traditional business and branch into distribution as opposed to manufacture, thereby avoiding warehousing, and excessive staffing, crippling rules about health and safety and the usual expenses such as lorries, forklifts etc.
What did we end up with? Warehousing, staffing, lorries forklifts, racking, 50 000 square feet of warehousing and a pile of overheads.
Thus, when Naz created the concept of our current business three years after selling Nexxus, I think that one of the primary directives was to avoid the aforementioned traditional costs.
Introduce internet business — at Citylocal, we are able to conduct a successful, communications-based business encompassing several countries without entering...