Traffic building is a primary goal of virtually every business website on the World Wide Web. The problem many businesses encounter is the practices they insist on using do not connect well with long-term traffic building objectives.
For example, some businesses will insist on purchasing email lists and using these lists to conduct one shot email marketing campaigns. Sure, there will be a certain percentage of recipients who will visit their website and there will be a lesser percentage who actually make a purchase, but the end result is a boost in traffic.
Various advertising techniques such as Pay Per Click (PPC) are used to bolster traffic-building objectives, but the end result may be a smaller Return on Investment (ROI) than the site owner may be willing to accept as fair and equitable.
There is a term used in energy and natural resources that makes sense in the world of traffic building. That term is sustainability. When a site owner is seeking long-term strategies for traffic building they need to look at what strategies are sustainable.
What strategies can perpetually bring traffic to a site without requiring constant care and financial...