In late July, Google announced that it will be offering live traffic information to mobile phones in more than thirty U.S. cities. Plans to provide the traffic feature to PCs are still in the works. The Google traffic feature will be released as an update to the free Google Maps for Mobile service, which has been available for 18 months for download on the Google web site. Google would not disclose how many subscribers it has, but it says the number is growing rapidly.
The feature expands Google’s mapping technology into an area where Microsoft Corp. and Yahoo already have a presence, but in different ways. Yahoo and Microsoft offer real-time traffic information on their Web-based mapping services for PCs. Microsoft has chosen to move into the mobile space by licensing traffic-monitoring technology for mobile devices to a Kirkland-based startup, InRix Inc. Yahoo currently has no mobile traffic service. MapQuest, an AOL property, offers traffic reports over cell phones for $2.99 per month.
With typical bombast, Microsoft announced that when operable, the InRix mobile service will actually predict upcoming traffic problems however currently the MSN mobile...
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