Treat Your Employees Like You Treat Your Customers – With Corporate Awards
As business owners, or as part of a leading management team, we’ve been conditioned year after year to focus on the customer. In fact, we’re constantly reminded by the old “The customer is always right,” or “Satisfied customers equal success” adage. While that advice can hardly be argued against, one facet of the business isn’t always held in such high esteem – and that’s the work force.
Some companies have already equated a well rewarded work force with increased productivity and work gratification, but an increasing number of them have yet to understand the significance of a corporate award strategy. Often, financial compensation for labor is seen as sufficient. But research has shown that when employee satisfaction is approached as aggressively as customer satisfaction, companies place themselves well ahead of their competitors who don’t put this strategy in place. Work attendance increases – work environments become healthier – work morale rises – and yes, even sales increase! These perks are the direct...
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