Trend Blending: How To Predict What Buyers Will Want Next
Keeping up with consumer trends is essential to building a profitable product line for your E-Biz. Its a common misconception that trends are random, popping out of nowhere; but this is seldom the case. According to veteran trend spotter Lisa Suttora, founder of http://WhatDoISell.com, most major trends are the result of a process she refers to as trend blending. Explains Suttora, Multiple trends often merge to form the next big trend. If you look closely at todays hot items, youll recognize evolved versions of products that were popular yesterday.
Buyer Psychology
The reason trend blending is so important to the online retailer is that the resulting products are readily accepted by consumers. Most buyers arent consciously aware of why theyre drawn to these new items. But the reason is that these items tap into what consumers already want and provide a cross section of the underlying trends with which theyre already familiar. For example, buyers want high-tech products, and they want products that relate to their favorite entertainment so when they see Spiderman, Transformers, or Pirates of the...
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