Its hard to believe that it all began almost a year ago. Time really does fly when you are consumed by the task at hand or even worse, constantly perplexed. My wife and I thought it might be fun to start an Internet store as a side business to my Professional Engineering and Contracting business. After all, Im somewhat computer literate. How hard or demanding could it possibly be? I figured there must be a cookbook solution somewhere that would define the exact steps that if taken, would catapult us to stardom.
Little did I realize that life on the Internet is quite a bit different than the world of absolute truths that I exist in as an Engineer. Everyone is presented as an expert but few people seem to agree on any given topic. How can perceived reality differ so greatly?
The truth of the matter is, that Internet Reality is defined by the search engines and the algorithms they use to present it, and I doubt very seriously that the folks that really understand it will divulge their secrets anytime in the near future. Therefore any understanding of the reality presented, can only be reactive in nature and speculative at best. I made numerous mistakes...
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