Tune Up Your Email Newsletter To Be Compliant With Anti-Spam

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Tune Up Your Email Newsletter To Be Compliant With Anti-Spam Filters

In this article well continue talking about how to create a healthy email message and give a few tips how to survive anti-spam filters. Anti-spam filters catch every incoming email before it is delivered into the inbox and review it. They use a scoring system to classify an email as spam or legitimate. These filters (you might have heard about SpamAssassin, SpamProbe, or SpamCombat) look for certain patterns in the message, and assign “spam points” to it based on certain criteria: words, phrases, or even colors.

Depending on what these filters find or dont find in the message, points are added to or taken away from a scoring system. If the message score is 5.0 or higher, the filters add the *SPAM* word to the subject line of the message and the email is redirected to a bulk or junk mailbox. The lesser the score the better.

So, one of the main concerns when writing an email newsletter is to ensure that it is structured in a way that will allow it pass this test. Ill go to the point and give you a few tips you may follow:

1) Check what you put in the subject...

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