There are many things that are important to catalog design. Your images must be sharp and appealing. Your text and even the font you use for the text is important. The cover page design and the design of your catalogs product pages all play important roles in designing a catalog that will bring in new customers and sales.
However none of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The feel of your catalog is important to your potential customers. The longer they have your catalog in their hands, the more product they will buy. In this article I will go over some of the many paper choices you have to print your catalog on.
First you need to decide if the cover will be the same paper as the rest of your catalog. In most cases the cover will be of heavier weight then the interior pages.
Second you will need to choose coated or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more economical, but can still display your products well.
So you have two things to consider first, Will it be glossy paper or not?, Will my cover be the same weight...
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