Understanding Colors

| Total Words: 419

Color is so powerful that it can persuade, motivate, inspire and touch peoples soft spot – the heart. This is the reason why understanding colors is pretty crucial in relating and communicating with other people. Not only that, it is also important to businesses in order for their business to sell.

There are many uses of colors. Here are some of the many:

1. Commercial Offset Printing. In the commercial printing industry as well as the online printing services interface, colors are essential to ascertain the efficiency of the printed materials. Usually, printing companies use four-color printing, two-color printing and Pantone which is also known as PMS.

Four-color printing also known as full color or 4 color printing is a process of creating colors using the CMYK (cyan, magenta, yellow and black) colors. Instead of physically mixing the colors, four colors mix a spectrum of colors using CMYK in order to create the colors desired.

Two-color printing is a color printing process which uses two colors only. This is especially applicable in printing 2-colored logos and postcards. This process is one of the cheapest among the printing processes...

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