Link building has arguably been the most important factor and one of the core focus areas for most companies and webmasters wanting to improve their rankings within search engines. Its no secret that every major search engine heavily weighs inbound links for their search results, including natural occurrences of those links, anchor text being used within their search results, and quantity or quality of those links.
Within this article, Ill explain exactly what you need to do to successfully market a page or pages within your web site and achieve a good balance of quality inbound links. For simplicity, I will discuss anchor text variations, most effective text to use within links, and where links should be acquired, i.e. directories, blogs, or other niche sites.
The first concept to grasp is that there are many types of links that can be targeted, not just an anchor text link with two or three words to a particular page of your site. Lets start with the following three types:
1) URL or Web Page Links these links are directed to a URL of a web site. This type of link to a specific page does increase the general authority of that particular page and is...
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