EBay is one of the most powerful marketing tools around, but all too many small business owners are missing out on the opportunities it affords. Whether your business is online or brick-and-mortar, eBay is a tremendous promotional resource that you really cant afford to overlook. Its critical to your business success that you incorporate the traffic-heavy auction site as an ongoing part of your business strategy.
Why Does eBay Matter?
Explains Jim Cockrum, president of http://SilentJim.com, Use eBay as your sales machineif you put an item up for sale there, tens if not hundreds of thousands of people are going to see it. EBay is one of the top ten most visited web sites on the planet and the only one thats not a search engine. Whether your main sales venue is a physical storefront, or your own online store, eBay still provides several sources for generating leads for your outside business:
Use your eBay sales to build your mailing list.
Every item you sell on eBay is a lead for future business. With each sale, you should be growing your email database so you can make recurring transactions with that customer. So many eBay sellers whove made thousands...
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