Strategies to bring sleek content from Hollywood movie producers and the highly-regarded Sundance Film Festival were presented alongside projects to make it easier for poor migrant workers to transfer money at last week’s 3GSM World Congress, the largest event for the mobile telecommunications industry with an estimated 55,000 visitors this year.
While the two initiatives may seem largely incompatible, it’s a reflection of where the mobile sector is today: On the one hand there are many markets approaching saturation, where competition has seen the price of a call plummet and forced operators to look at new sources of revenue _ such as mobile entertainment. At the other extreme are the so-called “emerging markets,” where mobile phone penetration can be as low as a single-digit percentage of the population and where average earnings mean that the price of a phone and the accompanying service charges are seen as luxury items.
Somewhere in the middle is Thailand, with a fairly healthy mobile penetration rate hovering around 50 percent and healthy competition to match. Where the country falls down is the lack of the faster “third...
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