URL is one of the important elements of SEO and

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URL is one of the important elements of SEO and affects your Page Rank.

How important are URLs in SEO?
Importance of URLs from the SEO point of view is highly controversial question. In the hundreds of search engine algorithms is it an important one to be looked by the search engines? According to some SEO experts, placing keywords in the URL is vital for your website but highlighting your brand name in the URL is equally important. On the other side some SEO gurus never support keyword rich URLS while indexed by the search engines.
What exactly constitutes a search engine friendly URL?
There should be bit relevance between the URL text and the content on the corresponding webpage. This level of relevance between the URL text and the content on the corresponding webpage determines the page success on the search engine algorithm level. Relevant URLs seems informative to the web browsers and search engine spiders also supported by the search engine spiders. Targeting keywords in the web URL is a great idea to get higher ranking in the search engine results.
Keyword oriented Vs Brand Promoting URL

Does your URL should be keyword rich or it...

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