Youve probably seen them advertised or subscribed to a few. E-zines seem to be sweeping the Internet and filling mailboxes. Maybe youve thought about creating your own for your site, but decided against it for any number of reasons. Maybe you didnt see how e-zine marketing could help. Maybe you decided that maintaining an e-zine would be too much work. Maybe you didnt think anyone would pay to subscribe, and why go through all that work for free? Well, here are some responses to your excuses.
E-ZINE MARKETING WONT BOOST SITE TRAFFIC.
Youve probably got repeat users on your site; those dedicated few who check up on you everyday to read any new posts no matter what. Obviously an e-zine wont make them come back more frequently. They already visit every day! How much more do you want them to view your site?
Then youve probably got those people who check you out once in awhile when they think of it. Those people might only visit the site once a month. What if they had subscribed to your e-zine because they liked your site so much and received it in their mailbox once a week? Wouldnt that remind them to go visit the site more?
And what about that one time...
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