Everywhere you turn,, Americans are bombarded by the medias coverage of the latest technological breakthroughs. From high definition panels built into refrigerators to key chain fobs that will chirp their location on demand. Dont get me wrong, technology is fantastic. Anything to make life easier is welcome and embraced. The problem arises when your personal addiction to the latest gadgets starts to cloud your judgment on business purchasing decisions.
I have seen this time after time. When presented with two alternatives to solve a companys need, all too often a decision maker will opt for a more expensive, high tech product over a time proven solution. Akin to adding seat warmers to your Florida commuter vehicle, these choices may make you feel good at the time of purchase but do little to enhance the companys bottom line.
Even armed with comprehensive ROI statistics reflecting the contrary, some executives still choose to spend more and get less just to have the latest technology.
To make matters worse, some even jump into the “bleeding edge” technology. So named because the science is so new and untested that the buyer becomes the guinea...
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