Microsoft, as it is so good at doing, has captured the largest slice of the pie of a certain technology market segment known as the CRM technology market. At least for now.
Microsoft offers more than just one CRM technology program. So. What to do, what to do? Well, the place to start is with knowing just what Microsoft CRM technology is meant to be used for.
To begin with, CRM is all about the client. There are those companies who learn that Microsoft has a hot new technological tool and go ahead and purchase and install the MS CRM stuff on all of their computers and then forget what it’s all about, if they even knew in the first place. Elaborate investments in IT software are not getting to the heart of the CRM matter, which is all about customer service and customer retention. CRM is about giving customers the easiest, most personable, and most convenient contact experience with a business that they can possibly hope for. Oh, and yes, it’s also all about getting referrals. From customers.
MS CRM technology allows you to provide on-demand customer and prospect relations. That is, this software comes with support, and is able to be learned and...
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