Most of the Internet Marketers seem to think of website promotion as just submitting to search engines, directories, link building and advertising in ezines or banner exchanges.
It is a known fact that most people in the world use most of their time off-line. They read newspapers, magazines, listen to radio and watch TV, talk with their friends, neighbors and family. Not all the time is spent surfing on the internet.
To ignore the value of off-line marketing is to leave 65-70% of the money to be made from your websites on the table.
Some suggestions for creating an off-line advertising/publicity campaign are :
Let your local papers know that you have an unique product that will benefit the local community and you are able to help them save time, learn more and be more effective in their daily lives. This could lead to an interview with a local reporter or even with a national with your website product as a featured item and will drive people to at least see what the buzz is about.
At the very least it will create an awareness of your domain name or product in their sub-conscience mind.
Try finding a local business that is related...
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