The process of Search Engine Optimization (SEO) has gained popularity in recent years as a mean to reach target audiences through improved web site positioning in search engines. However, few have an understanding of the SEO methods employed in order to produce such results. The following tips are some basic best practices to consider in optimizing your site for improved search engine performance.
The first step to any SEO campaign is to identify the search terms (also referred to as key terms, or key words) for which you want your site pages to be found in search engines these are the words that a prospective visitor might type into a search engine to find relevant websites. For example, if your organizations mission has to do with environmental protection, are your target visitors most likely to search for acid rain, save the forests, toxic waste, greenhouse effect, or all of the above? Do you want to reach visitors who are local, regional or national in scope? These are considerations that need careful attention as you begin the SEO process. After all, its no use having a good search engine ranking for terms no ones looking for.
Your target terms should be at...
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